Rock 'n' Fries (São Paulo, Brazil).
Just opened, near Kimaya Kothrud (Pune, India).
Open All Night (Sydney, Australia).
McDonald's and Heye Group in Germany won several awards for their outdoor advertisement, "Freshness Box Salad." This poster, with what appears to be fresh salad vegetables and condensation, changes a bus shelter into a section in the refrigerator. The poster was placed in Wiener Platz, a place known for its food markets, in Haidhausen, a district of Munich.
Enjoy our broadest menu ever (Sweden).
24/7 Drive Thru (Auckland, New Zealand).
McDonald's, the real milkshake (Helsinki, Finland).
McDonald's, official sponsor of Torino 2006 Winter Olympics (Amsterdam, Netherlands).
McDonald's re-opening (Copenhagen, Denmark).
Free Wi-Fi at McDonald's (Sydney, Australia).
Created by agency DDB Stockholm, these outdoor posters were turned into large interactive push puzzles that consumers could solve in order to "sort your head", to promote McDonald's Large Coffee for only 1 Euro (Sweden)
200m... 197m... (Denmark).
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